About Us
We are Morgan Alexander – Estate agents in Hertford dealing with property sales and rentals.
Our Office
Who We Are
From the beginning, at Morgan Alexander we decided to do things differently. We want to bring down the barrier between Estate Agents and their clients – we want our sofa to be rarely unoccupied.
Located on the charming Castle Street, our office is at the heart of this increasingly popular community. Offering a new edge to this sometimes ridged business, our helpful and friendly property experts are the people to talk to when it comes to buying and selling property in this exciting neighbourhood.
Please feel free to just wander in and see us at our lovely new offices and we guarantee you will see the difference.
Our office is open Monday – Friday 09:00-18:00 and Saturday 09:00-16:00
TEAM
Westley Crouch
Founder & Head of Sales
Westley Crouch is the founder and driving force behind Morgan Alexander, an estate agency built on doing things differently. Since launching in 2015, Westley has combined over 25 years of industry experience with a deeply personal approach to property—placing people, not just transactions, at the heart of everything.
His wealth of knowledge, resilience, and passion for delivering a better estate agency experience have shaped Morgan Alexander’s reputation for trusted advice, outstanding results, and genuine care. Westley’s energy and commitment to his clients and community continue to set the tone for the way estate agency should be done.
Adam Jones
Director & Head of Lettings
Adam Jones brings extensive industry knowledge and a commitment to operational excellence in his role as Director and Head of Lettings at Morgan Alexander. Having earned a Masters of Medical Science, Adam chose to follow his true passion in property—making personal investments and carrying out hands-on full refurbishments before joining Morgan Alexander.
Since qualifying as a member of ARLA Propertymark in 2018, Adam has been instrumental in shaping the lettings department. He has played a key role in refining the agency’s processes and ensuring that all operations remain fully compliant with the latest legal standards. Adam’s proactive approach to legislation and regulatory changes ensures both the agency and its clients are protected, reducing risk and promoting best practice.
With a deep understanding of property and investment potential, Adam continues to lead the lettings team with a client-focused mindset, delivering both professionalism and a personal touch.
Vincenzo Aronica
Lettings Manager
Vincenzo Aronica brings a calm, collected presence and a pragmatic approach to his role as Lettings Manager at Morgan Alexander. Holding an LLB degree and being a landlord himself, Vincenzo combines legal knowledge with hands-on experience, offering clients valuable insight into the lettings process from both professional and personal perspectives.
He enjoys the human side of the job—getting to know people, understanding their needs, and finding effective solutions to challenges. Vincenzo takes great satisfaction in resolving issues and receiving genuine appreciation from clients, which fuels his passion for delivering an exceptional service.
His composed manner, problem-solving mindset, and alignment with Morgan Alexander’s commitment to doing estate agency differently make Vincenzo a trusted and reassuring presence for clients and colleagues alike.
Charlotte Crouch
Head of Marketing & Social Media
Charlotte Crouch has been part of Morgan Alexander since its inception, working alongside her husband Westley to grow the business and build its distinctive brand. As Head of Marketing & Social Media, Charlotte has played a pivotal role in shaping the agency’s voice, visual identity, and connection with its audience.
With a creative eye and a deep understanding of the company’s values, Charlotte brings personality and warmth to every campaign—from property showcases to behind-the-scenes glimpses of the team. Her work ensures that Morgan Alexander’s marketing reflects not just the properties they represent, but the people and passion behind the business.
Charlotte’s long-standing commitment, creative flair, and genuine love for what she does continue to make her an essential part of the agency’s success and identity.
Reece Hackney
Sales Valuer & Negotiator
Reece Hackney plays a key role at Morgan Alexander as a Sales Valuer & Negotiator, bringing a wealth of experience and a personable approach to every property valuation and negotiation. His deep knowledge of the local market allows him to provide clients with accurate, insightful advice, whether they’re looking to sell or buy.
Reece is known for his professionalism and ability to build strong, trusting relationships with clients. His clear communication and expert negotiation skills ensure that every sale progresses smoothly, with the best possible outcome for all parties involved.
With a genuine passion for property and a commitment to delivering exceptional service, Reece is a trusted advisor and a valued member of the Morgan Alexander team.
Jessica Leslie
Property Maintenance Co-ordinator
Jessica Leslie plays a key role at Morgan Alexander, ensuring that properties under management are well cared for and that issues are resolved promptly and efficiently. As Property Maintenance Co-ordinator, she acts as the vital link between landlords, tenants, and contractors—keeping communication clear and processes smooth.
With a naturally organised approach and a calm, solution-focused mindset, Jessica ensures that maintenance requests are handled with care, urgency, and attention to detail. She understands the importance of creating safe, well-maintained homes and takes pride in delivering a service that both landlords and tenants can rely on.
Jessica’s commitment to efficiency, her friendly manner, and her ability to keep everything running behind the scenes make her an indispensable part of the lettings and property management team.
GET IN TOUCH
We work to your requirements, priorities and schedule; you can contact us by email, phone, or meet us in person.