Privacy Policy

MORGAN ALEXANDER PRIVACY POLICY

Last Updated: 27 May 2026

Morgan Alexander is committed to protecting and respecting your privacy.

This Privacy Policy explains how Morgan Alexander Estates Limited and Morgan Alexander Lettings Limited collect, use, store and protect your personal information when you use our website, contact us, instruct us, or use our property services.

Morgan Alexander is a trading name used by:

Morgan Alexander Estates Limited
Company Registration Number: 09409396

Morgan Alexander Lettings Limited
Company Registration Number: 11240431

Registered Office for both companies:
1 Sopwith Crescent
Wickford
Essex
SS11 8YU

Trading Address:
40 Castle Street
Hertford
SG14 1HH

Email: info@morgan-alexander.co.uk
Telephone: 01992 248028

INFORMATION WE COLLECT

We may collect and process the following personal information:

Identity Information
Including your name, title, date of birth and identification documents where required for compliance purposes.

Contact Information
Including your telephone number, email address and postal address.

Property Information
Including information relating to properties you own, wish to sell, let, rent or purchase.

Financial Information
Including bank details, proof of funds, referencing information and affordability information where relevant to our services.

Compliance Information
Including information required for Anti-Money Laundering (AML), Right to Rent, sanctions checks and other legal or regulatory obligations.

Technical Information
Including IP address, browser type, device information, website usage data and cookies.

Marketing Preferences
Including your communication preferences and property search requirements.

HOW WE USE YOUR INFORMATION

We may use your information for the following purposes:

To provide estate agency, lettings and property management services.
To market properties for sale or rent.
To arrange viewings, valuations and property inspections.
To contact you regarding property enquiries and services.
To verify your identity and comply with legal obligations.
To process tenancy applications and referencing.
To comply with Anti-Money Laundering and other regulatory requirements.
To improve our website, services and customer experience.
To send marketing communications where you have consented or where lawful to do so.

LEGAL BASIS FOR PROCESSING

We process personal information under one or more of the following lawful bases:

Performance of a contract.
Compliance with legal obligations.
Legitimate business interests.
Consent where required.

SHARING YOUR INFORMATION

We may share your information with trusted third parties where necessary, including:

Solicitors and conveyancers.
Referencing providers.
Anti-Money Laundering verification providers.
Contractors and maintenance providers.
Property portals and advertising platforms.
Mortgage brokers and financial advisers where instructed.
IT and software providers supporting our business operations.
Regulatory authorities or law enforcement where required by law.

We do not sell your personal information to third parties.

DATA RETENTION

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, tax and accounting requirements.

DATA SECURITY

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, misuse, loss or disclosure. However, no internet transmission can ever be guaranteed as completely secure.

YOUR RIGHTS

Under UK data protection law, you may have the right to:

Access your personal information.
Request correction of inaccurate information.
Request erasure of your information.
Restrict or object to processing.
Request transfer of your data.
Withdraw consent for marketing communications.

To exercise your rights, please contact us using the details provided above.

Our website may use cookies and similar technologies to improve user experience, analyse website traffic and support marketing activity. You can control cookies through your browser settings.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be published on this page and the updated revision date will be shown above.

If you have any questions regarding this Privacy Policy or how your data is handled, please contact:

Morgan Alexander
40 Castle Street
Hertford
SG14 1HH

Email: info@morgan-alexander.co.uk
Telephone: 01992 248028

If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO):